Email & Klaviyo
Email flows that earn their place in the inbox.
Klaviyo flows, campaigns and sign-up forms for Shopify brands — designed to grow repeat purchases and customer lifetime value.
- E-commerce brands served
- 1000+
- Shopify Partner since
- 2018
- Global time zones
- 4
- Average client rating
- 5.0
What's included
Retention marketing, done properly.
Automated flows
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows.
Segmentation
Audiences built on purchase behaviour, engagement and predicted value.
Campaign design
On-brand, mobile-first emails with copy that sounds like you.
Sign-up forms
Pop-ups and embedded forms that grow your list without hurting UX.
Deliverability
Authentication, list hygiene and sending strategy to stay out of spam.
SMS
Klaviyo SMS added where it suits your customers and margins.
Our approach
Your most profitable channel, working harder.
03principles behind every project
Flows first
Automated flows run around the clock and usually drive a large share of email revenue. We build and test the core flows before scaling up campaigns.
Relevant, not relentless
Segmentation means customers get emails that match what they bought and how engaged they are — which protects deliverability and keeps unsubscribe rates down.
Connected to your growth
Email turns the customers you win through paid ads and content into repeat buyers. Want it all run by one team? See our growth partnership.
How we work
How we deliver Email & Klaviyo.
- 01
Account audit
Flows, segments, deliverability and Shopify integration reviewed.
- 02
Strategy
Flow map and campaign calendar built around your customer journey.
- 03
Build flows
Core automations designed, written and launched.
- 04
Campaigns
Regular segmented campaigns planned, designed and sent.
- 05
Test & report
Subject lines, content and timing tested, with monthly revenue reporting.
Is this right for you?
An honest answer before you get in touch.
A good fit if
- You have a growing list but email drives little revenue
- Your flows were set up years ago and never revisited
- You rely on discounts to get people to buy again
- You are moving to Klaviyo from another platform
Probably not yet if
- You have almost no customers or subscribers yet
- You cannot commit to sending regular campaigns
- You only need a single newsletter template
Before you commit
What usually goes wrong.
Most problems are cheap to prevent and expensive to find later. This is what we watch for.
- 01
Campaigns before flows
Weekly newsletters get all the attention while automated flows sit broken.
How we avoid itCore flows are built and tested first.
- 02
One message for everyone
Sending the same email to every subscriber hurts engagement and deliverability.
How we avoid itSegments are built on behaviour and purchase history.
- 03
Discounting by default
Training customers to wait for a code erodes margin.
How we avoid itFlows lead with value, with discounts used deliberately.
- 04
Ignoring deliverability
Without authentication and list hygiene, emails land in spam.
How we avoid itAuthentication, sunsetting and sending strategy are set up properly.
- 05
Pop-ups that annoy
Aggressive sign-up forms grow the list but hurt the store experience.
How we avoid itForms are timed and targeted to stay helpful.
Compare
Newsletter-only email versus flow-led retention.
| Compared on | Newsletter-only | Flow-led retention |
|---|---|---|
| Revenue source | Mostly one-off campaigns | Automated flows plus campaigns |
| Targeting | Whole list | Segments by behaviour and value |
| Discounts | Frequent | Used deliberately |
| Deliverability | Left to chance | Monitored and protected |
| Reporting | Opens and clicks | Revenue and repeat purchase rate |
Ways to work together
Start small, or hand us the whole thing.
- 01Audit
Klaviyo audit
Your flows, segments and deliverability reviewed.
- Flow gap analysis
- Deliverability check
- Prioritised fixes
- 02Project
Flow build
The core automations designed, written and launched.
- Welcome and abandonment flows
- Post-purchase and win-back
- Sign-up forms
- 03Monthly
Managed email & SMS
Campaigns, testing and reporting every month.
- Campaign calendar
- A/B testing
- Monthly revenue report
Client stories
Don't take our word for it.
“Heseven rebuilt our store from the ground up. It is faster, easier to manage and our conversion rate jumped within the first month.”
Grenla · Founder - Conversion
- +38%
- To launch
- 5 wks
“Clear communication, on time and genuinely invested in our results. They feel like part of our team rather than an agency.”
ModMyCar · Managing Director - Page speed
- +22%
- To launch
- 3 wks
FAQ
Email & Klaviyo: questions, answered.
Why use Klaviyo for a Shopify store?
Klaviyo integrates deeply with Shopify, so you can segment and automate on real purchase data such as products bought, order value and predicted next order date.
Which email flows should every Shopify store have?
At minimum: welcome series, abandoned cart, browse abandonment, post-purchase and win-back. These form the foundation of retention revenue.
Can you migrate us from Mailchimp or another platform?
Yes. We move your lists, consent data and templates, and rebuild your automations in Klaviyo.
How often should we send campaigns?
It depends on your audience and product range. We test frequency by segment so engaged customers hear from you more often than less engaged ones.
Do you also manage SMS?
Yes, through Klaviyo SMS, with consent handled correctly for each market.
Keep reading
Everything around Email & Klaviyo.
Let's talk
Tell us about your Email & Klaviyo project.
- Reply within one business day
- A senior specialist, not a sales team
- No obligation, no hard sell
Start a project
Thanks — brief received.
A strategist will reply within one business day. Anything to add? Email info@heseven.com.