Paid ads
Ads that pay for themselves.
Google Shopping, Search, Performance Max and Meta campaigns for Shopify brands — built on accurate tracking and measured on profitable growth.
- E-commerce brands served
- 1000+
- Shopify Partner since
- 2018
- Global time zones
- 4
- Average client rating
- 5.0
What's included
Full-funnel paid media, managed.
Google Search & Shopping
High-intent campaigns and a clean product feed in Google Merchant Center.
Performance Max
Structured asset groups and feed segmentation so automation works for you.
Meta ads
Facebook and Instagram prospecting and retargeting with creative that stops the scroll.
Tracking & attribution
GA4, Google Ads and Meta Conversions API set up correctly on Shopify.
Creative testing
A steady rhythm of new ad concepts tested against clear goals.
Profit-first reporting
ROAS, new customer acquisition cost and margin — not just clicks.
Our approach
Accurate data first, then scale.
03principles behind every project
Tracking you can trust
Most ad accounts optimise on broken data. We audit and fix your Shopify tracking — GA4, Google Ads conversions and Meta's Conversions API — before changing a single campaign.
Feeds and landing pages matter
Shopping ads are only as good as your product feed, and every click lands on your store. We optimise feed titles and attributes and work with our conversion rate optimisation team on the pages your ads send traffic to.
Growth that compounds
Paid ads bring customers in; email & Klaviyo brings them back. Together they lower your blended acquisition cost over time.
How we work
How we deliver Paid Ads.
- 01
Account & tracking audit
Campaign structure, feed and conversion tracking reviewed and fixed.
- 02
Strategy
Budgets, targets and channel mix set around your margins and goals.
- 03
Launch
Restructured campaigns, new creative and feed improvements rolled out.
- 04
Optimise weekly
Bids, audiences, search terms and creative refined every week.
- 05
Report monthly
Clear reporting on revenue, profit and next month’s plan.
Is this right for you?
An honest answer before you get in touch.
A good fit if
- You have products with healthy margins and want to scale
- Your ads spend is growing but profit is not
- You are unsure whether your tracking is accurate
- You want Google and Meta managed by one team
Probably not yet if
- Your store converts poorly — fix that first or ads will leak money
- Margins are too thin to pay for customer acquisition
- You cannot commit a test budget for a few months
Before you commit
What usually goes wrong.
Most problems are cheap to prevent and expensive to find later. This is what we watch for.
- 01
Optimising on broken tracking
Duplicate or missing conversions teach the algorithms the wrong lessons.
How we avoid itGA4, Google Ads and Meta Conversions API are audited and fixed first.
- 02
Chasing ROAS instead of profit
A high ROAS on repeat customers can hide expensive new-customer growth.
How we avoid itWe report on margin and new-customer cost, not just ROAS.
- 03
A messy product feed
Poor titles and missing attributes hold Shopping and Performance Max back.
How we avoid itFeed titles, attributes and exclusions are optimised.
- 04
Running the same creative for months
Ad fatigue quietly pushes costs up.
How we avoid itNew creative is tested on a steady rhythm.
- 05
Sending traffic to weak pages
Ads cannot fix a slow or confusing landing page.
How we avoid itWe work with our CRO team on the pages ads point to.
- 06
No plan for returning customers
Paying again and again to reach your own customers.
How we avoid itEmail and retention bring them back at a fraction of the cost.
Compare
What changes when ads are run for profit.
| Compared on | Typical ad management | Heseven paid ads |
|---|---|---|
| Starting point | Launch campaigns straight away | Fix tracking and feed first |
| Main metric | ROAS or clicks | Profit and new-customer cost |
| Creative | Occasional refresh | Regular testing rhythm |
| Landing pages | Not their job | Improved with our CRO team |
| Reporting | Platform dashboards | Plain-English monthly report and plan |
Ways to work together
Start small, or hand us the whole thing.
- 01Audit
Ads & tracking audit
Account structure, feed and tracking reviewed with clear fixes.
- Conversion tracking check
- Account structure review
- Feed health check
- 02Project
Account rebuild
Campaigns, feed and tracking rebuilt properly in one go.
- New campaign structure
- Feed optimisation
- Tracking fixes
- 03Monthly
Managed paid media
Ongoing management of Google and Meta with weekly optimisation.
- Weekly optimisation
- Creative testing
- Monthly reporting
Client stories
Don't take our word for it.
“Heseven rebuilt our store from the ground up. It is faster, easier to manage and our conversion rate jumped within the first month.”
Grenla · Founder - Conversion
- +38%
- To launch
- 5 wks
“Clear communication, on time and genuinely invested in our results. They feel like part of our team rather than an agency.”
ModMyCar · Managing Director - Page speed
- +22%
- To launch
- 3 wks
FAQ
Paid Ads: questions, answered.
Which ad platforms do you manage?
Google Search, Shopping, Performance Max and YouTube, plus Meta (Facebook and Instagram). We recommend the mix that suits your products and budget.
What budget do I need for paid ads?
It depends on your market and goals. We will recommend a test budget based on your margins and scale it once campaigns prove profitable.
How quickly will I see results?
Search and Shopping campaigns often show results within weeks. Meta and Performance Max typically need a few weeks of learning before they stabilise.
Do you create the ad creative?
Yes. We produce static and simple video creative, and brief your team or content creators when needed.
Do I keep ownership of my ad accounts?
Always. Accounts stay in your name and we work through partner access.
Keep reading
Everything around Paid Ads.
Let's talk
Tell us about your Paid Ads project.
- Reply within one business day
- A senior specialist, not a sales team
- No obligation, no hard sell
Start a project
Thanks — brief received.
A strategist will reply within one business day. Anything to add? Email info@heseven.com.