Shopify web design
Shopify web design that sells.
Conversion-led, on-brand Shopify and Shopify Plus stores — designed around your products and customers, built to load fast and easy for your team to edit.
- E-commerce brands served
- 1000+
- Shopify Partner since
- 2018
- Global time zones
- 4
- Average client rating
- 5.0
What's included
Design that looks premium and performs.
Custom, on-brand design
Every key template designed for your brand — no themes in disguise.
Conversion-led UX
Product, collection and cart journeys shaped by research and real customer data.
Fast by design
Lightweight layouts, optimised imagery and minimal apps, so Core Web Vitals stay green.
Accessible to everyone
Colour contrast, focus states and semantics built to WCAG 2.2 AA from the first wireframe.
Easy to edit
Built on Shopify sections and blocks so your team can launch pages without a developer.
Design system included
Reusable components, type scale and colour tokens documented for future work.
Our approach
Good-looking is the minimum. Selling is the job.
03principles behind every project
Research before pixels
We start with your analytics, customer reviews and competitors to find where shoppers hesitate. Every design decision traces back to a goal — higher add-to-cart, larger baskets or more repeat orders.
Mobile first, always
Most Shopify traffic is mobile, so every template is designed for a thumb first and scaled up to desktop. Navigation, filters and the buy box get the most attention because that is where revenue is won or lost.
Designed to be built
Our designers work alongside our Shopify developers, so what you approve is exactly what goes live — fast, accessible and on Online Store 2.0. Already live and want to know what to fix first? Start with a UX & store audit.
How we work
How we deliver Shopify Web Design.
- 01
Discovery
Goals, audience, competitors and KPIs agreed in one focused workshop.
- 02
Wireframes
Low-fidelity layouts for the homepage, collection, product and cart to validate structure early.
- 03
Visual design
High-fidelity, on-brand designs for every key template on mobile and desktop.
- 04
Prototype & review
A clickable prototype you can test with real customers before a line of code is written.
- 05
Handover to build
Annotated files and a design system our developers build pixel-perfect.
Is this right for you?
An honest answer before you get in touch.
A good fit if
- Your store looks dated next to competitors, or no longer matches your brand
- Traffic is healthy but too few visitors add to cart
- You are launching a new brand or range and want it right first time
- Your team struggles to update pages without a developer
Probably not yet if
- The store converts well and only needs a few small tweaks
- You have not validated the product yet — start lean and redesign later
- You need a new logo and brand identity first
Before you commit
What usually goes wrong.
Most problems are cheap to prevent and expensive to find later. This is what we watch for.
- 01
Designing on desktop first
Most Shopify traffic is mobile, yet designs are often approved on a big screen and squeezed down later.
How we avoid itEvery template is designed for a phone first, then scaled up.
- 02
Beautiful but slow
Autoplay video, oversized images and stacks of apps can wipe out the gains of a new design.
How we avoid itPerformance budgets are set at wireframe stage and checked before launch.
- 03
Redesigning away what already worked
A fresh look can quietly remove the trust signals and content that were driving sales and rankings.
How we avoid itWe audit the current store first, so the redesign keeps what earns money.
- 04
A design your team cannot edit
Hard-coded layouts mean every banner change becomes a developer ticket.
How we avoid itEverything is built from Shopify sections and blocks your team controls.
- 05
Forgetting accessibility
Low contrast and missing focus states lock out customers and create legal risk.
How we avoid itDesigns are checked against WCAG 2.2 AA before handover.
- 06
No plan for launch day
Redirects, tracking and app settings get missed when a new theme goes live.
How we avoid itA launch checklist covers redirects, analytics and checkout testing.
Compare
Off-the-shelf theme or custom design?
A premium theme is a sensible start. A custom design pays off when your brand and range need more.
| Compared on | Off-the-shelf theme | Custom design with Heseven |
|---|---|---|
| Look and feel | Shared with thousands of other stores | Built around your brand and products |
| Conversion | Generic layouts | Product, collection and cart journeys shaped by your data |
| Speed | Features you do not use still load | Only what you need, with a performance budget |
| Editing | Limited to the theme’s sections | Custom sections designed for your campaigns |
| Time to launch | Days to weeks | Typically 6–10 weeks for design and build |
Ways to work together
Start small, or hand us the whole thing.
- 01Audit
Design audit
A review of your current store with a prioritised list of design fixes.
- UX and conversion review
- Mobile walkthrough
- Prioritised recommendations
- 02Project
Store design & build
Full custom design, built on Shopify and launched by the same team.
- Discovery and wireframes
- Custom design system
- Build, QA and launch
- 03Monthly
Design retainer
Ongoing design for campaigns, landing pages and new features.
- Landing pages and banners
- New sections as you grow
- A named designer
Client stories
Don't take our word for it.
“Heseven rebuilt our store from the ground up. It is faster, easier to manage and our conversion rate jumped within the first month.”
Grenla · Founder - Conversion
- +38%
- To launch
- 5 wks
“Clear communication, on time and genuinely invested in our results. They feel like part of our team rather than an agency.”
ModMyCar · Managing Director - Page speed
- +22%
- To launch
- 3 wks
FAQ
Shopify Web Design: questions, answered.
How much does Shopify web design cost?
It depends on the number of unique templates and how custom they are. After a short call we send a fixed quote with a clear scope, so there are no surprises.
How long does a Shopify store design take?
Most store designs take 3–6 weeks from discovery to approved designs, and a full design-and-build project typically takes 6–10 weeks.
Do you use a Shopify theme or design from scratch?
Both. We can design a fully custom theme or adapt a premium theme when budget and timeline matter more — we will recommend what fits your goals.
Will I be able to edit the store myself?
Yes. Everything is built with Shopify sections and blocks, and we hand over a short guide so your team can update content without a developer.
Can you redesign my existing Shopify store?
Yes. We usually start with an audit of your current store so the redesign fixes real problems and protects what already works, including your SEO.
Keep reading
Everything around Shopify Web Design.
Let's talk
Tell us about your Web Design project.
- Reply within one business day
- A senior specialist, not a sales team
- No obligation, no hard sell
Start a project
Thanks — brief received.
A strategist will reply within one business day. Anything to add? Email info@heseven.com.